Reduction by communication

With the resources of one of the UK’s leading brand and communication agencies, Zero: Low Carbon Communications has been developed to help organisations establish and communicate their position in the low carbon economy.

“Corporate carbon reductions targets are now a ‘need-to-do’ not a ‘nice-to-have;’ additionally, more firms are setting reduction targets than ever seen before.”
– Paul Dickinson, CEO Carbon Disclosure Project

 

Embedding and communicating your commitment is as important as the commitment itself. It lets your stakeholders, investors and customers know what you are doing, giving you a competitive advantage and streamlining your business.

As a result of our extensive experience, interest and commitment, Appetite has created a specific offering to address this area of specialist communications needs.

 

Zero: Low Carbon Communications helps organisations:

  • Clarify their commitments
  • Ensure that repositioning and promises are intrinsic to the brand
  • Engage internal teams to initiate change programmes
  • Change internal behaviours to maximise reductions
  • Communicate these commitments and achievements to external audiences

The aim?
To generate recognition, awareness, reduction and ultimately expansion.

 

// WHAT CAN WE DO FOR YOU?

For most organisations, awareness, understanding and a change in culture and behaviour are required to achieve competitive advantage in this new arena. Appetite can help make this happen through our unique approach to active communications, delivering definition, understanding and commitment.

Internal engagement
and communications
Reduction by Communication

  • Strategic alignment
  • Employee engagement
  • Key messages
  • Communications toolkit
  • Campaigns
  • Seminars and events

External brand marketing
and communications
Creating Competitive Advantage

  • Brand, marketing and
    communications strategies
  • Proposition and positioning
  • Key messages
  • Advertising
  • Reporting

 

Why should this be important to you and your organisation?

Twenty percent of your commitment to environmental change and carbon reduction can be met through behavioural change.*

That’s 20% change at the lowest cost and in the most sustainable way.

An engaged workforce will create the solid foundation on which policies can be developed:

  • at low cost
  • offset by savings made in a relatively short time
  • delivering measurable long term benefits

We call this: ‘Reduction by communication’


*Source:
1010